Sunglasses are big business, transcending eyewear into the realm of must-have fashion accessory. This universal appeal makes them an ideal product for launching an ecommerce brand. With so many iconic styles and niche labels to source, ample opportunities exist for differentiating your online sunglasses shop amid the competition. From aviators to wayfarers, cat-eyes to clubmasters, the options in both frames and lenses are endless. Getting started is not complex either – suppliers like OE Sunglasses, formerly known as Olympic Eyewear, facilitate the direct sourcing of bulk designer sunglasses. By sourcing batches of authentic products in-demand with buyers, you can build inventory easily to achieve retail goals.
Strategically Curating Initial Inventory
Having large quantities of sunglasses on hand may sound great in theory, but collection composition matters. Resist the urge to source a bunch of random styles in favor of a more strategic, curated approach when building opening inventory. Identify five to six most popular, iconic frame silhouettes that align with current fashion trends. Then select 2-3 compelling color variations of each along with complementary lens options (mirrored, gradient, etc.) tailored to target buyers. This establishes selection variety while still refining offerings around cohesive themes reflecting a discernible brand identity.
Verifying Authenticity and Quality
Ask lots of questions about manufacturing chains of custody and audit procedures to verify real branded goods get shipped. Require disclosure on the sources of overruns or excess inventory so you understand quantity origins. Thoroughly inspect all merchandise upon arrival, looking for issues suggesting imitation origins, like flimsy hinges, poorly cut lenses, uneven finishes, etc. This diligence protects profits and your new brand’s integrity right out the gate.
Curating A Consistent, Recognizable Look
With sunglasses securing such visibility when worn, establishing cohesive branding around aesthetics makes good marketing sense. Source standard packaging like pouches, cases and microfiber cloths exuding quality and luxury. Design a stylized logo befitting the fashionable merchandise sold, incorporating into custom hang tags, stickers, invoices and tissue paper. Photograph products against clean, neutral backdrops and optimize lighting conditions, so listings have consistent polish. Compose compelling yet concise copy playing up aspirational attributes of premium eyewear – sophisticated styling, bespoke detailing, limited availability etc. Building recognition around visual touchpoints increases odds of sparking return visits and referrals.
Optimizing Listings Across Marketplaces
When seeking visibility selling designer sunglasses, diligently optimizing listings raises profiles. Include specific descriptions like frame colors, shapes and sizes along with lens details – light reactive tints, anti-glare coatings, polarization etc. Work exact brand names and style names into titles. Pepper copy with additional keywords buyers may plug into searches like “retro” “oversized cat-eye” “rimless” “flash lens” etc. Compose product narratives speaking to scarcity and quality to compel clicking “Buy It Now”. These collective tactics amount to elevated discoverability, more informed customers and greater conversions.
Strategic Pricing For Each Sales Channel
Study current rates comparable goods sell for, factoring in lens qualities, frame materials etc. Account for any value additions included, like cases, cleaning kits etc. Set listings at price points matching perceived value while leaving sufficient profit margins per channel rates and fees. As a rule, doubling the inbound bulk designer sunglasses product cost presents a sensible starting benchmark. Enterprising sellers can secure higher premiums for exceptionally trending or scarce products in demand.
Conclusion
Sourcing bulk designer sunglasses represents an alluring opportunity to swiftly and cost-effectively secure quantities of highly desirable inventory perfect for launching an online shop. Success, however, ultimately gets determined by much more than merchandise alone. Use the methodology detailed here to strategically source, authenticate and elevate your sunglasses store into a recognizable destination ready to consistently satisfy style seeking shoppers.
